Hi, I'm Will — founder of Etno Inteligencia, self-taught researcher and someone who has always felt a deep pull toward the intelligence of the natural world.

Some of my earliest memories are of heading out into the countryside with my parents and grandparents — different seasons, different forests — to harvest mushrooms and wild fruits, to walk among the trees and learn to read the land before knowing how to read a map. That relationship with nature was never academic. It was sensory, seasonal and deeply intimate.

Since my early twenties, one question has driven everything I do: how can nature feed us in the healthiest way possible? How can something as ancient as a plant be so extraordinarily intelligent? What began as curiosity became a path of self-directed study that never stopped — travel, books, years of direct field research and genuine connection with communities whose relationship with plants goes back millennia. With time, that path led me to Peru, and to working with incredible communities and plants.

Etno Inteligencia was born at the crossroads of all of this — a personal quest for healthy gastronomy, natural medicine and ancestral knowledge. Products that live between the pantry and the medicine cabinet. An eternal journey.